Strategic Planning for Public Relations. Ronald D. Smith

Strategic Planning for Public Relations


Strategic.Planning.for.Public.Relations.pdf
ISBN: 0805852395,9780805852394 | 403 pages | 21 Mb

Download Strategic Planning for Public Relations



Strategic Planning for Public Relations Ronald D. Smith
Publisher: Routledge


This innovative text offers a new way of understanding public relations and other types of strategic communication. As an in-depth approach to public relations planning, it presents a step-by-step unfolding of the planning process most often used in public relations practice. Drawing from his background in practice and teaching, Ron Smith walks readers through the critical steps for the formative research, strategic and tactical planning, and plan evaluation phases of the process. Complete with clear explanations, relevant examples, and practical exercises, this text identifies and discusses the various decision points and options in the development of a communication program. Both classic public relations situations and current, timely events are presented in cases and examples throughout.



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